Entertainment Legal News

FTC Issues Report on Marketing Violent Entertainment to Children

The Federal Trade Commission gave a mixed review of the movie, music, and video-game industries’ self-regulatory programs and their marketing of violent entertainment products to children in its latest report to Congress. This fifth follow-up report, the most comprehensive study since 2000, found that all three industries generally comply with their own voluntary standards regarding the display of ratings and labels. However, entertainment industries continue to market some R-rated movies, M-rated video games, and explicit-content recordings on television shows and Web sites with substantial teen audiences. In addition, the FTC found that while video game retailers have made significant progress in limiting sales of M-rated games to children, movie and music retailers have made only modest progress limiting sales.

“Self-regulation, long a critical underpinning of U.S. advertising, is weakened if industry markets products in ways inconsistent with their ratings and parental advisories,” said FTC Chairman Deborah Platt Majoras. “This latest FTC report shows improvement, but also indicates that the entertainment industry has more work to do.” Read more at ftc.gov.

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	Did You Know?
	Talent is a factor in entertainment The general term for an artistic contributor to a project, talent usually refers to actors, directors, and writers. In the studio world, atttaching talent, or bringing necessary key artists to a project, is necessary in getting the film made. Agencies usually reserve the term 'talent' for actors and classify talent agents as those who represent thesipians.