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Today's Terms
Copyright
Definition:
A legal term referring to protection granted an individual or organization against the use of an original work without expressed consent.
Audience Segmentation
Definition:
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.
Talent
Definition:
Primarily refers to actors used in advertising. Can also refer to voice performers, musicians, etc.
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